Advertising vs Public Relations

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Media Relations, Healthcare Public Relations, Entertainment PR firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business.
Advertising vs. Public Relations: What's the Difference?

Advertising and public relations are two very different industries, even though they're commonly confused for one another.

Advertising: The company pays for the ad space or airtime and knows exactly when the ad will air or be published.
Public relations: Your job is to get free publicity for the company. From news conferences to press releases, you're focused on getting free media exposure for the company and its products or services.

Advertising and Public Relations have the capacity to go hand-in-hand when used by companies in their attempts to achieve their business goals. They both share many similarities in that they’re often implemented into marketing campaigns, with the ultimate aim of raising a business’ profile and driving sales, and often PR professionals and advertising specialists will work in tandem to achieve these goals.
However, PR and advertising are in fact two different practices. Advertising can be summed up as paid media, whereas you earn media with public relations. 

PR is often seen as too complex and too expensive for a small business, preferring to spend their budget on marketing campaigns. In truth, it is the reverse. PR is easier and cheaper than advertising, and much more effective. Which is why the best businesses make full use of it as part of their overall marketing plan.

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